On this project, I worked on the creation of the identity of Ojaly, a massage company. Ojaly is a company that offers several types of massages like californian, swedish, abhyanga, prenatal, etc…
When I'm seeking inspiration for creating a logo I have some rituals, nothing very original but here is how I like to proceed. The first thing I do is searching for informations about the company, the services it offers, the audience, its philosophy and the competitors. The second thing is about getting inspired and for that, the name itself does almost everything. A technique I like a lot is drawing a table with 2 columns. The first column is about the name of the company and the second one is about the activity. For each one, I quickly write all the ideas and words coming to my head. Then, the thing is to combine one word from each column, quite randomly to help original ideas to come up. This exercise doesn't last more than 10 minutes generally and it is very powerful !
In general, after this exercise, I already have some ideas in mind that I can visualize, so what I like to do is going on Pinterest and creating a moodboard with images I like, related to the subject or not.
I quickly had an idea and started sketching it. Finally, I started tinker with a logo using illustrator and my graphic tablet.
After having validated the logo and the graphic design, I worked on several communication media such as the business card, flyers, and of course the responsive website.